Selected by Joachim Baan

Eyes of Gold

Selected by Joachim Baan


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Eyes of Gold

    In 'Eyes of Gold', we invite some of our favourite tastemakers with a golden eye to select three works from the Bisou collection. Each guest explains their choices and shares how these pieces might live together in their space.


    Joachim Baan

    Tell us a bit about yourself

    I’m Joachim Baan, a father of three, living in Utrecht, and working as a creative director (with a focus on brand strategy) with over 20 years of experience in brand building. I believe in elegant, thoughtful creativity that’s rooted in culture and real life.
    Together with Christoph van Veghel, I run the creative consultancy Another Everything. We help shape outstanding brands and creative projects through cultural strategy, brand design and creative execution, always starting from a clear cultural foundation and a belief that every creative decision should align with a bigger narrative.
    From 2021 to 2024, I was Creative Director at Atelier Munro, helping to transform the brand into an aspirational, culture-driven label built around the idea of personal style. We created stories with artists, chefs and athletes, opened flagship stores across Europe and North America, and anchored a new digital-first experience around a full made-to-measure wardrobe.
    Before that, I was senior creative at …,staat and ran my own studio where I worked for brands including Rapha, Nike, KLM, Van Gogh Museum and Skins Cosmetics, and was co-owner of Tenue de Nîmes.
    At the heart of everything I do is a belief in building brands that are not just beautiful and strategic, but culturally relevant and made to last.
    FOV 1440
    Faan OlgersFOV 1440
    Boysclub
    Jim MooijekindBoysclub
    Bleu
    Kumi SugaïBleu
    FOV 1440
    Faan OlgersFOV 1440
    Boysclub
    Jim MooijekindBoysclub
    Bleu
    Kumi SugaïBleu

    Joachim's picks

    You’ve selected three works from Bisou, what drew you to each?

    There’s something quietly magnetic about these three works, 'Boysclub', 'FOV 1440', and 'Bleu'. Though each is distinct in form and mood, they share a visual language that resonates deeply with my own aesthetic sensibilities: a balance between the abstract and the real, between restraint and tension, between something intimate and something just slightly unhinged.

    They sit on the edge of the dark, not overtly, but suggestively. A kind of muted intensity lingers beneath the surface. There’s a looseness to them, but also a sense of careful calibration, where movement is suspended in a moment, and something essential is caught just before it slips away. They’re familiar, but not obvious. Recognizable, but not derivative. Like a memory you can’t quite place.

    Jim Mooijekind 'Boysclub'




    Faan Olgers 'FOV 1440'




    Kumi Sugaï 'Bleu'





    Art in context

    Would you display these together, or would they live in different spaces?

    I think these works go really well together. Together, they don’t compete, they build. They hold space for one another. There’s a kind of visual rhythm between them: soft and sharp, quiet and intense, real and abstract. Seen together, they feel like different registers of the same emotional frequency.


    Ask the artist

    Is there a piece from this selection you'd love to ask the artist a question about?

    'FOV 1440' immediately reminded me of the structural grids found in church ceilings, those ribbed frameworks that feel both sacred and architectural, classic yet weightless. There’s a real sense of balance and quiet precision in it. I’m curious: what was the original inspiration behind this piece?

    Bisou Gallery
    Faan Olgers




    Waiting for Faan's response!


    Learn more

      Bisou Gallery

      Joachim Baan

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      Bisou Gallery

      Another Something

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